crm_file: "sample_data/crm.csv"
clickstream_file: "sample_data/clickstream.csv"
output_dir: "output"
log_dir: "logs"
reactivation_trigger:
  conditions:
    churn_risk_flag: true
    birthday_within_30_days: true
  actions:
    - send_email: emotional_reminder
    - wait: 24h
    - if_unopened:
        send_sms: follow_up